About us
ABOUT US
Empowering self-care
With all the global challenges in personal care today,
communities of individuals focused on wellness are growing
to promote positive change.
Discover New Opportunities
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Start with the customer – find out what they want and give it to them.
Changing the world is possible.
We’ve done it before.
Meet our team
Passionate experts fueling our growth
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our personal care products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
David thrives on creativity. With his years of experience as Marketing Director in the personal care sector, David has been instrumental in shaping our brand's identity. He is a visionary leader.
Aline Turner
Chief Technical Officer
Emily is a passionate leader in the personal care industry who inspires her team to innovate and excel. She mentors young professionals and advocates for wellness in the community.
Iris Joe
Chief Financial Officer
Sarah, with her extensive background in beauty and wellness, helps us navigate market trends and enhance our product offerings. She is dedicated to driving innovation and excellence.